Over the 4 months spent in this role I:

• Created the logo, mark, clarified colors and typography; and created a branding guide.

• Posted video content with the goal of increasing engagement. This content reached over 20,000 accounts from Jan-Mar, a 15.7% increase compared to the previous 3 months. The top performing reel reached 14.2k views, and gained the account 5 new followers.

• Posted story posts for birthdays, intramural games, and to announce other events.