WHO IMC (Integrated Marketing Communications) Capstone class worked with KOHV Eyewear as a consulting group.

WHAT Our group analyzed strengths and weaknesses of KOHV Eyewear, and gave suggestions for various aspects of their marketing and digital presence.

WHEN Spring 2026 Semester.

WHERE Searcy, Arkansas.

MY ROLE Group member, I specifically worked on the creation of a brand activation that targets KOHV’s target audience and incorporates the “Cove” reference in experiential design.

REFERENCES TO CONTACT Advisor/Professor: Lori Sloan, lsloan@harding.edu